Making color make sense

Jack Bredenfoerder is a seasoned color design and marketing professional with more than 19 years of brand design experience at Landor Associates, where he specialized in color strategy, trends and forecasting.

Jack’s years of experience as well as his insight and passion for color are most useful when there is a need to make reasoned, informed decisions about the use of color in any industry setting or circumstance. Jack’s perspectives on color have been featured in leading business, consumer and design-industry trade publications including the Financial Times, the New Yorker, Communication Arts, ID and Advertising Age. He has also served as an advisor to HGTV.

 

Broad perspectives, fine-tuned

As a service to the larger community, Jack has presented on color theory, strategy and trends to a broad range of professional organizations including the American Society of Interior Designers, The Event Design Forum, and the Color Marketing Group. He is also a frequent guest speaker at HOW’s Conferences in the US and Internationally. Annually, Jack develops trend and color forecasts that serve as an invaluable reference for a wide variety of branding initiatives, from consumer goods to pharmaceuticals.

Experience tempered by education and service Jack is a student of Leatrice Eiseman, international color authority and director of the Pantone Institute. He holds an MBA with a specialization in marketing as well as undergraduate degrees in design and business administration.

Jack is a past president of the Color Marketing Group (CMG), the premier international association for color design professionals. During his two-year term, Jack helped expand CMG’s international presence and presided over groundbreaking regional CMG meetings in Bilbao, Buenos Aires and Jaipur, India. Jack continues his involvement with the Color Marketing Group as a Senior Chairholder.

Specialties

Color Strategy, Color Design, Color Education and Color Forecasting

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